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One way to think about the difference between earned media coverage for your organization or product and advertising is to check out the front and back cover of almost any magazine. Earned media is usually the only way you can get space on the front cover; paid for space or advertising on the other hand can get you the back cover--typically for a hefty price. |
Over the years, Julie has presented on a national and local level before attorneys, accountants, financial service professionals, and the general public. She welcomes the opportunity to address groups that have an interest in retirement security, investment principles, creating retirement income, taxes, and other personal finance issues that concern or confuse the average person who needs to invest prudently. If you would like Julie to speak to your employees, members, or associates, contact