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The technical marketing specialists at HiTechPR can evaluate your company’s existing Web site and improve its design, content and ease of use. For companies that have not yet developed a presence on the World Wide Web, HiTechPR will create an original site that delivers information and offers many levels of interaction. Importantly, our maintenance staff can keep your site fresh by updating its content and periodically “tweaking” its design.
First impressions matter and often the first look a potential customer has of your company is its Web site. Research tells us that you have less than 10 seconds to grab the attention of new visitors to your home page before they move on, perhaps to a competitor. Does your site create sufficient interest? Our technical marketing specialists can help with compelling Web site designs that will hold your customers’ attention.
Basic Design
Your company’s business must be immediately apparent. A plumbing contractor’s Web site should not be mistaken for a law firm’s.
Ease of Navigation
Visitors come to your site for information. Whether that is your company’s telephone number, locations of branch offices or a list of services rendered, it must be discoverable in seconds.
Literacy
Spelling, grammar and punctuation count. The same standards for a printed brochure apply to a company’s Web site.
Keep it Simple
Web browsers have short attention spans. The quicker your site loads, the happier your visitors will be. |
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